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Advertising Conditions
& Specifications |
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| To
download a PDF version of the Rate Card & Specifications
click
here |
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| As part of our guarantee
of the best quality in our publications, all incoming
digital material is scrutinised for possible problems
in reproduction. If problems are identified in your material
you will be advised of what we have found. Often, with
your permission, we can correct the problem or you may
wish to replace the material. We are here to assist you
maximise the quality of the reproduction of your material.
However, Strike Publications does not take responsibility
for the repair, quality or integrity of any digitally
supplied advertising. |
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Advert Dimensions |
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Material Size
Width x Depth (mm) |
Defence
Today |
Defence
Life |
City
West
News |
 |
Double-Page Trim
Double-Page Bleed
Full-Page Trim
Full-Page Bleed
Full-Page Live Type
Half-Page Horizontal
Half-Page Vertical
One-Third Horizontal
Quarter-Page Vertical
Quarter-Page Horizontal
Eighth-Page Horizontal
Sixteenth Page
Display Classifieds
- Two units
- One unit |
420 x 297
430 x 307
210 x 297
220 x 307
185 x 275
185 x 135
90 x 275
185 x 80
90 x 135
185 x 60
90 x 60
n/a
n/a
n/a |
420 x 297
430 x 307
210 x 297
220 x 307
185 x 275
185 x 135
90 x 275
185 x 80
90 x 135
185 x 60
90 x 60
n/a
60 x 100
60 x 50 |
480 x 345
490 x 355
240 x 345
250 x 355
220 x 320
220 x 155
105 x 320
220 x 100
105 x 155
220 x 75
105 x 75
50 x 75
n/a
n/a |
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Design Service |
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We offer a complete advert design service.
Small changes or other minimal artwork is not charged.
Charges for all design services will be made separately.
Correction proofs, if required, are supplied for advertisements
received by deadline.
Should extensive work or author changes* be required,
additional charges will be incurred at an hourly rate
of $90.
*Author changes are where an advertiser supplies copy
or has agreed to copy and, on sighting the proof, makes
extensive changes to the previously agreed/supplied copy. |
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| Design Charges: |
Double-Page
Full-Page
Half-Page
One-Third
One-Qrtr
One-Eighth
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$450
$300
$200
$150
$120
$90
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* All charges are quoted exclusive of G.S.T. |
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| Supply
of Digital Material |
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Suppliers of digital advertising material
are responsible for checking all files before sending
to Strike Publications. Any work undertaken by Strike
Publications to process non-compliant material will incur
a charge. Due to the highly specialised and complex technical
nature of image/plate setters, and to ensure the best
quality reproduction of your material, Strike Publications
has the following guidelines.
Any digital file that does not comply with these guidelines
cannot be accepted. |
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| Transmission Medium: |
CD or DVD
Email
FTP Upload |
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| Software: |
Adobe PDF (preferred)
Adobe InDesign
Adobe Illustrator10
Adobe Photoshop |
Mac Format |
| We don't accept: |
Film
Microsoft Publisher
Freehand
Corel Draw |
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Only postscript fonts
will be accepted. All fonts must be embedded or supplied
(both printer and screen). Do not artificially stylise
fonts (eg: bold, italics) as simulation results in unsatisfactory
output.
All files must be CMYK or greyscale. No embedded colour
profiles are to be used. LAB or RGB colour modes cannot
be used. Accurate colour reproduction cannot be expected
unless material complies with our guidelines and is accompanied
by an accurate digital proof.
Authenticity to original material cannot be expected without
supply of a proof. Colour accuracy cannot be expected
unless an accurate press quality proof is supplied.
Images must have a resolution of 300 dpi @ 100%, line
art bitmap tiff files 1200 dpi. File types should be tiff
or composite EPS. GIF, DCS, PICT files cause loss of quality
or print errors and will not be accepted. JPEG files will
only be accepted after being checked for quality, and
should be converted into tiff format. Note that embedded
JPEGs can cause print errors and should not be used.
Minimum 3 mm bleed is required for full-page advertisements
only, and always allow enough space for trim. All smaller-sized
ads should be made to the mechanical specifications given.
Advertisements must comply with the correct size booked.
We recommend that PDFs be created by postscripting with
a Postscript print driver and by distilling in Acrobat. |
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Conditions
of Advertising |
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Rates quoted are for monthly
accounts and strictly net. Approved advertising agencies
are offered 10% rebate for settlement within 45 days.
All contract rates must be used within 12 months. All
advertising rates expressed, quoted or implied are subject
to 10% Goods and Services Tax. The publisher reserves
the right to postpone the publication of any advertisement
if necessary, such postponement not being regarded as
violation of contract.
No cancellation will be accepted after cancellation deadline.
The publisher reserves the right to run previously used
material if material is not received by deadline date.
The publisher reserves the right to decline or cancel
any advertisement. The publisher reserves the right to
introduce a rate increase at any time, however at no time
will such rate increase affect the next issue to go to
press. Advertisers have the right to cancel, without forfeit,
any contract subject to a rate increase, except those
caused by government charges. Responsibility for ensuring
that every advertisement used complies with the provisions
of the Trade Practices Act 1974 and amendments thereto
is to be accepted by advertising agencies or advertisers.
Material is held at advertiser’s risk and should
be insured by the advertiser. The publisher accepts no
responsibility for any artwork or material supplied that
has to be cut or altered to conform to mechanical requirements.
The publisher or his agents accept no responsibility for
damage, loss, data destruction, variation, viral or any
other contamination to any supplied magnetic media. The
publisher shall not be liable for any losses caused by
the failure of an advertisement or part of an advertisement
to appear on any specific date or at all. |
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